The price of diesel fuel (the lifeblood of heavy-duty pickups) shows no sign of
losing its 20 percent price premium over gas. The regulations will ratchet down
NOx levels to the lowest on the planet - more than 90 percent lower than 2006
levels.
2011 Full Preview
In 2007, it introduced for its heavy-duty pickups an enhanced and innovative
350-horsepower, 650-pounds-feet-of-torque, 6.7-liter six-cylinder Cummins
diesel, based on the previous 5.9-liter Cummins engine. The new diesel added a
segment-exclusive exhaust brake, like over-the-road trucks use. The 6.7-liter
motor not only met new 2007 EPA limits on soot emissions, but it reached 2011 NOx emissions requirements three years early. Ford and GM also
launched new diesels in 2007 in order to meet the reduced soot emissions levels,
but they didn't have 2011-ready NOx traps (please see our 2007 Heavy Duty
Shootout for an in-depth comparison of these trucks).
While Ford and GM spend time and money to develop these new engines, Chrysler is
sticking with its proven Cummins 6.7-liter for its 2011 heavy-duty pickups.
Cummins Diesel Engine Dead in the Water?
It seems the idea of a half-ton truck with a light-duty diesel engine has
officially died now that Dodge has joined Ford, GM, and Toyota in at least
stalling, if not killing completely, production of such a truck.
Previously, Dodge, Ford, GM, and Toyota had promised a light-duty diesel engine
for their half-ton pickup trucks by 2011. Ford, GM, and Toyota all stalled the
projects several months ago, leaving Dodge as the only possible company to build
a half-ton diesel truck. Dodge's truck could now be dead after its contract with
Cummins was canceled in bankruptcy proceedings for the automaker.
The contract Cummins had with Chrysler was voided during Chrysler's Chapter 11
bankruptcy proceedings. It seems the contract was thrown into Old Chrysler and
not assumed by Fiat when New Chrysler and Fiat merged.
Land did say that development of the light-duty diesel engine would continue
with or without Chrysler.
Interior Styling
In the past Dodge received a lot of complaints about its truck interiors, and
that's an issue Ralph Gilles, vice president of Jeep, truck, and advanced
interior design, took to heart. Being mostly utilized in fleets, these heavy
duty trucks are mostly geared towards the fleet managers who are interested in
lowering costs rather than having outrageous power output.
Powertrain Options
Dodge will likely stick with the Ram HD's current
absorber NOx catalyst system, for future 2500 and 3500 heavy-duty trucks instead
of the urea treatment most diesel passenger cars use to meet EPA regulations.
However, Dodge will use urea for its class 4 and 5 cab and chassis Rams because
the emissions certification process is different for the larger trucks. Ram
1500's multi-link coil suspension makes a lot of sense for light-duty trucks; it
doesn't in the heavy-duty segment. Dodge's current strategy gears the 2500/3500
trucks for maximum towing and hauling, so the traditional leaf springs will
remain on these models.
Dodge will continue to play in the class 4 and 5 truck segment, an area where it
performs well, but these trucks will strictly be cab-chassis vehicles for
commercial users.
Hybrid Available for 2011
For 2011 Dodge has also begun production on a Hybrid model. The hybrid and
diesel offerings for Dodge Ram are in addition to three gasoline powertrain
options:
A new for 2008 4.7-liter flex-fuel V-8, that resulted in an increase in fuel
economy while producing 310 horsepower and 330 lb.-ft. of torque.
The renowned HEMI power plant, now in hybrid form, will continue to feature
Chrysler's Multi-displacement System (MDS), which allows the engine to
seamlessly alternate between four-cylinder mode when less power is needed and
V-8 mode when more power is in demand. The two-mode hybrid system provides
assistance from electric motors allowing the HEMI V-8 to remain in four-
cylinder mode more often than without a hybrid powertrain, improving overall
fuel economy.
Chrysler's advanced, state-of-the-art two-mode full hybrid system integrates
proven automatic-transmission technology with a patented hybrid-electric drive
system to deliver the world's first two-mode full hybrid.
In the first mode, at low speed and with light loads, the vehicle can operate in
three ways: Electric power only, Engine power only, and any combination of
engine and electric power.
Improving fuel economy is a major focus for the Ram team. It makes most sense
for the Cummins to be tuned for fuel economy, not outright power. With a new
optimized engine design and an addition of the HEMI hybrid option, the 2011
Dodge Ram appears on the verge to make strides into a market where people are
shying away from large trucks and going with crossover vehicles for the added
fuel economy. Dodge has high hopes and we share them.
Manufacturing
The all-new 2011 Dodge Ram will be built in two locations: Quad Cab and Ram Crew
1500 models will be built at the Warren (Mich.) Assembly Plant, and regular cab
and Ram Crew 1500 models will be built at the St. Louis North Assembly Plan in
Fenton, Mo.
Early Conclusions 2011
With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling
brand and the fifth largest nameplate in the U.S. automotive market. In 2006,
Dodge sold more than 1.3 million vehicles in the global market. In the highly
competitive truck market, Dodge has a 15 percent market share. Dodge is entering
key European volume segments with Nitro, Caliber and Avenger. For the 2011 model
year, Dodge will offer the all-new Dodge Ram with an advanced two-mode hybrid
system.
With the introduction of the Hybrid engine to the 2011 offerings, is the truck
back?